» You should spend about 20 minutes on this task.
The chart and graph below give information about sales and share prices for Coca-Cola. Write a report for a university lecturer describing the information shown below.
» You should write at least 150 words.
Model Answer 1:
The pie chart and the line graph in combination depict Coca-Cola’s sales in different markets and its share price over 4 years, commencing from 1996.
Overall, North America, Latin America and Europe were Coca-Cola’s biggest markets in 2000 and this firm’s share price fluctuated wildly from 1996 to 2001.
As can be seen from the chart, North Americans consumed the highest units of Coca-Cola’s products as this region generated 30.4% of total sales. Following this, Latin America was reported to be the second largest market with 25.7% sales. On the other hand, Europeans contributed greatly to Coca-Cola’s profits by consuming 20.5% units. Asia, as well as Africa & Middles East, were not successful markets for Coca-Cola due to its low percentages of sales volume in each region (16.4% and 7% respectively).
Regarding the company’s share price, it was approximately $38 per share in 1996, the lowest between 1996 and 2001. Next 2 years this brand’s trading price at the share market witnessed a significant increase specifically at the end of each year ($70 and $80 respectively) despite a minimal drop to nearly $52 at the beginning of 1998. A remarkable slip back could be seen in the next two years, especially the lowest point of $48 in the middle of 2000. However, this trend changed and climbed back to $60 at the end of 2000 and reached nearly $55 a share in 2001.
[Written by – Linh]
Model Answer 2:
The diagrams give data on sales volume of Coca-Cola company in 2000 and also show the share price of this brand from 1996 to 2001.
Generally speaking, Coca-Cola made the highest sales in America and Europe in 2000 and it’s share price surged until 1998, after which it showed a downward trend.
In 2000, the largest proportion of Coca-Cola (30.4%), according to the pie chart, was consumed in North America. The second largest consumption came from Latin America which was one-quarter of all sales followed by 20.5 % in Europe, 16.4% in Asia and 7% in Africa and Middle-East respectively. It is evident that Americans were the major consumers of Coca-Cola products in 2000.
The line graph represents the price per share of Coca-Cola company from 1996 to 2001. It is quite interesting to note that the price per share was lowest at the beginning of 1996 staying just above $35. In the mid of 1996, it showed a steep rise and touched the figure of $50 per share, continuing the same price hike it reached just below $70 in 1997. A sharp increase was observed thereafter where the price was maximum, $80. Afterwards, the price tended to decline steeply until 2000. In mid-2000, the price increased again and at the start of the year 2001, Coca-Cola share was traded at the floor of stock exchange at $55.
[Written by – Manpreet ]
Sample Answer 3:
The pie chart and line graph show the data on sales volume and share price of Coca-Cola brand. As is given in the illustration, in the year 2000, Coca-Cola was sold most in America and the share price of Coca-Cola was highest in 1998 and showed some fluctuations.
As is presented in the pie chart, in 2000, Coca-Cola had more than 55% sales in Latin and North America. In Europe, it had more than 20% sales volume. In Asia, it sold 16.45% and in Africa, it had 7% sales volume. This indicates that the American continent had the largest market for Coca-Cola while this market was the lowest in Africa.
Again, the share price of Coca-Cola was only $33 in 1996 and this price increased to $68 in 1997. The price reached the highest in 1998 when it was $80 per share. The price then started dropping and with some fluctuations, it reached it around $60 in 2001.
In summary, the American Continent was the largest market for Coca-Cola in 2000 and the average share price of it was $60 though this price varied year to year.
(Approximately 202 words) ( This model answer can be followed as an example of a very good answer. However, please note that this is just one example out of many possible approaches.)
Model Answer 4:
The pie chart and line graph reveal the global sales ratio of Coca-Cola in 2000 and its share price between 1996 and 2001. It is apparently seen that America was the largest market for this brand and its share price was highest in 1998.
According to the pie chart, Coca-Cola sold 17.1 billion unit case in the year 2000 and more than 55% of this sale was made in North and Latin America. They sold around 3.45 billion unit case in Europe, which was their second largest sales ratio. Asian consumers drank around 16% unit case of Coca-Cola in this year and African and the Middle Eastern citizens together consumed 7% of the total sale in 2000.
The line graph shows that the share price of this brand was $36 in 1996 and it rapidly increased in the following years. Except in the middle of 1997, the price kept on going up until it reached its peak at around $80 per share in 1998. Hereafter, the price gradually declined and went below $50 in early 2000. Finally, the share price of Coca-Cola stood at around $60 during the mid-2000.